Automation

Scheduled SMS Deal Broadcast System

Case study by

A 15-minute polling Make.com scenario that turns a single Google Sheets row into an MMS broadcast to every active subscriber — the revenue engine behind an SMS deal club.

Automation Design

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Scheduled SMS Deal Broadcast System — Automation project screenshot

Overview

The operator adds a new deal to a Google Sheet and flips a single Active flag — this scenario does everything else. Every 15 minutes it checks the Deals Log for a new, non-sold-out, not-yet-broadcasted deal, fans out an MMS with the product image to every active subscriber, and marks the deal as broadcasted so it never sends twice. It also sanitizes image URLs to work around BigCommerce's Cloudflare Polish WebP conversion, which would otherwise silently break Twilio MMS delivery.

What I built

  • 15-minute scheduled polling with clean idle-state behavior and zero false positives
  • Multi-condition filtering on Active, Broadcasted, and Sold Out flags for precise deal targeting
  • Fan-out MMS broadcast with product image to every active subscriber in one execution
  • URL sanitization layer working around a Cloudflare WebP conversion issue that broke MMS delivery

Role

Automation Design — Built the scheduled polling scenario, multi-condition Google Sheets filtering, and the fan-out Twilio MMS broadcast with atomic state updates to guarantee broadcast-once delivery.

Project FAQ

What is Scheduled SMS Deal Broadcast System?
A 15-minute polling Make.com scenario that turns a single Google Sheets row into an MMS broadcast to every active subscriber — the revenue engine behind an SMS deal club.
What was Ameer Hamza’s role on Scheduled SMS Deal Broadcast System?
Automation Design — Built the scheduled polling scenario, multi-condition Google Sheets filtering, and the fan-out Twilio MMS broadcast with atomic state updates to guarantee broadcast-once delivery.
What stack was used for Scheduled SMS Deal Broadcast System?
Scheduled SMS Deal Broadcast System was built with Make.com, Twilio, Google Sheets, BigCommerce.
Is there a case study for Scheduled SMS Deal Broadcast System?
Yes. The full build breakdown for Scheduled SMS Deal Broadcast System is published at https://www.ameer-hamza.dev/blog/building-a-complete-sms-marketing-automation-system-with-make.com.